I led the design and direction for an app to help people build healthier relationships with alcohol.
There are limited support resources available for people who want to drink less and do not struggle with addiction.
For people who struggle with alcohol dependency or addiction, professional guidance and support structures such as counselling, AA and rehab provide great help. For those who want to drink with more accountability, intention and have more drink-free days, options for support are difficult to find.
Qwell is an app designed to help people drink with more intention and accountability.
Secondary Research Findings
Alcohol is the most commonly used & abused substance by Canadians
Nearly 25% of Canadians report heavy drinking at least once a month
Heavy drinking: 5 or more drinks in a sitting for males, 4 or more drinks for females.
Consumption rates are expected to grow 17% in the next 10 years
Problem Drinking is 4x more common than having a physical dependence
Problem drinking: alcohol use that creates problems in a person's life but does not include physical dependence.
Source: The Lancet
Defining a Target Audience
Show users detailed insights and stats on their progress so they can develop a deeper understanding of their drinking patterns.
Task Flow: Adding a goal
Draft Site Map V2
Variations of Home Screen
Variations of Goals Page
Variations of Log Drink Page
Users experienced information overload on the home screen due to the amount of content shown
'Days without a drink' section prioritized based on user feedback and remaining content arranged into separate pages
Users wanted to see their progress towards their personalized goals on the home screen to help keep them motivated
Show weekly progress towards goals on the home screen
Users wanted to be able to add a goal from the home screen and not have to navigate to the 'goals' page
'Add goal' button added to the tab bar
Monitor your drinking
Set a moderate drinking goal or decide on sobriety and use the drink tracker to track your drinks against your limits.
Measure your progress
Get insights and stats on your progress with elegant and comprehensive reports.
Form habits that stick
Qwell allows you to create and track habits related to why you want to drink less so that you are driven by a purpose.
If there was more time available...
There will always be limitations to work within
Reflecting back on what I could have improved on, one of the major blindspots in my process was only interviewing 3 subjects within my personal network due to time constraints. In hindsight, with greater resources and time I would have liked to conduct more interviews with additional participants. In the future, I would like to explore new and creative solutions to better offset limitations.
Copyright 2021. Designed by Rachel Fuhrer